Contact:

  • Danielle Hootnick

  • FirstMark Capital
  • 120 West 45th Street
    19th Floor
  • New York, NY 10036

Phone: 212-792-2200

Fax: 212-575-0541

July 23, 2010

Barefoot Technologies Announces New Partnership with PackLate.com

Property Managers Using Barefoot Can Now Generate Revenue from Excess Nights with PackLate’s Great Last-Minute Vacation Rental Deals Marketplace

PHILADELPHIA, July 23, 2010 — PackLate.com, the largest last-minute real-time vacation rental marketplace with deals in over 24 destinations including Lake Tahoe, Orlando, Hilton Head, Myrtle Beach, Aspen, and Park City, and Barefoot Technologies, a leading provider of browser-based reservation and asset management systems in the vacation rental industry, today announced a new partnership. Now, clients using the Barefoot software have the opportunity to directly integrate their property details, availability, and rates with PackLate to increase bookings of last-minute inventory.

This relationship provides Barefoot customers a tool to fill vacant rental homes at the last minute, which in turn leads to more profit for vacation rental managers. All PackLate inventory shows 100% up-to-date availability information and can be booked online with a major credit card, alleviating the frustration consumers have with making inquiries on rent-by-owner listing sites and endlessly waiting for owner responses.

This new partnership provides Barefoot users with real-time integration and no extra work for their back-office staff. When property managers make a booking in Barefoot, the inventory disappears from PackLate. When PackLate generates an online confirmed booking, the booking instantly appears in the property manager’s system. The customer wins as they get a secure, fast, credit card-based hotel-style booking experience and the property manager wins as they drive revenue from excess nights with no additional effort.

“Last-minute inventory is an issue for all lodging businesses,” says Ed Ulmer, director of business development, Barefoot. “PackLate now allows vacation rental companies a tool to compete with other lodging segments and take advantage of our uniqueness; I am thrilled to offer this solution to our clients.” Steve Barsh, CEO of PackLate, went on to say, “With nearly 50 property managers already taking advantage of PackLate, we’re excited to extend our seamless functionality to Barefoot users so they can increase revenue and bookings from perishable inventory. Everyone wins.”

About Barefoot

Barefoot is a leading provider of browser-based reservation and asset management systems in the vacation rental industry. It has the distinction of being the first browser system in the industry, the first to provide online booking, tenant, owner access and to offer social media tools and is designed to be tailored to meet clients’ exacting needs. Barefoot is also the only system with a full Customer Relations program wrapped into the program, which in effect makes it the only full service system in the industry. Founded in 1998, by leading technology and industry players, the “.NET platform” has become a standard for those who are trendsetters in the industry and those who desire to dominate their market with unique functionally. For more information, please contact Edward Ulmer at 603-428-6255, ed.ulmer@barefoot.com

About PackLate

PackLate is a last-minute vacation rental marketplace where consumers can instantly book great last-minute deals. PackLate empowers consumers to save money, find and track great deals, and confidently book closer to their vacation date. At the same time, PackLate provides property managers a fast, easy, and safe way to drive greater revenue from excess inventory. The company launched its first geography, The US Rockies, in January 2010, and now operates in over 24 destinations with over 5,000 vacation rental properties. PackLate is backed by Genacast Ventures, First Round Capital, Seventy Six Capital, and First Mark Capital. For more information, please contact Steve Barsh at 1-877-4PACKLATE (1-877-472-2552) or visit http://www.PackLate.com.

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TEDActive 2012

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NYC BigApps 3.0 Hackathon

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Ingenuity 2011

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Prepping to Pitch: Non-Debt-Based Financing For Green/Tech Businesses

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NYC@Boston Day

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Venture Talks: A Conversation with Amish and Rick

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General Assembly + Gramercy Labs Speaker Series

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Montgomery Technology Conference

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OnMedia NYC 2011

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We're Hiring!

FirstMark Capital is an early stage technology venture capital firm based in NYC. FirstMark launched in 2008 to invest behind visionary entrepreneurs who are creating new markets or disrupting old ones with a fresh approach. We take a partnership-driven, long-journey approach and have made our singular goal to ease the frictions for our entrepreneurs as they build large, impactful businesses.

Our current portfolio consists of over 40 companies, including market leaders such as SecondMarket, Pinterest, Knewton, Lot18, Lumosity, and Shopify to younger, emerging companies like Aereo, Tapad, Jirafe, LollyWollyDoodle, NewsCred, Meteor Entertainment and more. We have been fortunate to work with the incredible entrepreneurs at Riot Games (acquired by Tencent), Boomi (acquired by DELL), and SPADAC (acquired by GeoEye). Select historical investments include Duck Creek Technologies (Acquired by Accenture); Netgear (NASDAQ: NTGR); StubHub (Acquired by eBay); Netegrity (Acquired by CA); OutlookSoft (Acquired by SAP); and Navic Networks (Acquired by Microsoft).

Position: Director of Community, FirstMark Capital

Description: The Director of Community (DC) position is a newly created, pivotal position that sits at the intersection of our portfolio companies and the deep institutional relationships of the firm to create maximum impact amongst the portfolio.

Process: We are using TakeTheInterview as our preliminary assessment tool. This consists of a 10 minute video interview, along with submission of relevant links to your social media accounts and an online link to your resume. Click here or on the button below to be taken to the interview landing page. Note that signing up to TakeTheInterview does not automatically begin the interview. Please review the below responsbilities and qualifications before applying.

Take the Interview

We plan on reviewing responses weekly and will begin scheduling in-person interviews on a rolling basis. Our goal is to narrow down an initial round of candidates prior to the holidays.

Responsibilities:

In addition to the above, the DC is expected to be a participant in and contributor to all existing and new investment related discussions.

The role is a pre-MBA role with a minimum two year commitment. The successful candidate will most likely choose to join a portfolio company or another venture firm, pursue a graduate degree, or potentially start his or her own company following completion of the role. This is a unique opportunity to learn from the triumphs and pitfalls of some of the best entrepreneurs prior to continuing with one's endeavors. We are open to evolution and/or extension of the role depending on performance and success.

Qualifications:

Please send any questions to jobs@firstmarkcap.com.