March 10, 2010
Turiya Media Targets Game Publishers with Behavioral Data Mining
Cody Barbierri
Looking to stake a claim in the online gaming market, Turiya Media today announced the launch of its Leafnode product, which helps game publishers better retain and monetize their customers through mining and analyzing behavioral data. The company is also competing as a finalist today in the startup competition our GamesBeat@GDC conference in San Francisco.
Turiya Media notes that online gamers spend a lot of time interacting with games, but publishers have limited access and visibility into what motivates their customers and how best to monetize them. To solve this problem, the company’s Leafnode product utilizes advanced predictive algorithms to track hours of logged time by individual players and create individual behavioral profiles.
Leafnode focuses on three areas of the game user lifecycle — acquisition, retention and monetization. Each individual gamer profile gives insight into predicted behavior, play patterns, psychographics, lifetime value, and through automated virtual goods recommendations.
Turiya Media hopes to make money by charging game publishers a monthly fee to mine and analyze data. The fee could increase based on the amount of data being processed. However, the company believes its main revenue stream will come from through virtual goods recommendations, and taking a piece of the new lift created by our technology.
A company with similar services, though it would appear not as robust, would be Boston-based Orbus Gameworks, which codes in tracking commands based on what the individual game publisher is interested in tracking.
Turiya Media, founded in 2009, has offices in San Francisco and New York City and has secured $1 million in funding from various investors, led by FirstMark Capital. The company says several leading gaming publishers have committed to developing and deploying the predictive analytics platform.
To read the original article click here.
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