At FirstMark, we embrace the new world and all its potential. What’s relevant today is the ability to move quickly. Low-cost development models, lightweight sales models and/or core intellectual properties are critical. Unprecedented customer reach, vastly reduced cost and shorter time to market are building blocks for success and fundamental to our digital economy.

We call what we do at FirstMark Capital impactful investing. Above all, we seek to have meaningful impact on companies that in turn have an impact on the world. What do we look for? Three things stand out:

1. Innovation
We start with a fresh approach. Our most important criterion is innovation. We seek ideas that create new markets with a new technology or application. Or ideas that rethink existing markets with a new perspective or a novel business model. Or we seek ideas that present a unique approach to existing markets by seizing on a changed market dynamic or innovative trend. When we believe a radical new product or business model will completely redefine the competitive landscape, we want to be there to help make it happen.

2. People
We are in the market for excellent people. It’s not always about a string of business successes. What matters most to us about the individuals we invest in is vision, talent, passion and a track record of outstanding achievements in their chosen pursuit. At FirstMark, we invest in exceptional people who motivate and inspire others, because that’s what creates a team that will overcome challenges and succeed for the long term.

3. Market Potential
We’re looking for market opportunities with the potential for huge growth and unbounded customer enthusiasm. We like pioneering brand-new, undiscovered markets that are on the cusp of bursting open or redefining existing landscapes with untapped potential.